“The State of Pipeline Marketing is filled with unique stats and insights for B2B marketers. It’s a must-download for those who are serious about having a revenue impact.”
– Dave Rigotti, Head of Marketing, Bizible
What is Pipeline Marketing?
If your intention is to grow your business, shouldn’t you want to focus on generating customers and revenue, not leads?
The solution is pipeline marketing. Rather than only focusing on the top of the funnel and then passing leads to the sales team, pipeline marketing focuses on impacting the entire funnel. By connecting marketing and sales data, marketers are enabled to make decisions and set goals based on the ultimate outcome of marketing: revenue.
What is covered in the report?
What are B2B marketers focusing on this year? How does that fit within the greater organization, such as sales alignment?
Channels & Technology
What marketing channels are pipeline marketers using and which are the most effective at driving business?
Metrics & Measurement
How are marketers measuring their performance? What metrics do high performers use?
The State of Pipeline Marketing report focuses on how B2B marketers drive growth, and includes data on everything from marketing budgets, priorities, technology, channels, measurement, and more.
More from the State of Pipeline Marketing data: