Pipeline marketing is the methodology of managing marketing to expand and optimize for the entire funnel, not just the top. Rather than being content with driving lead volume or even opportunity volume, it’s a marketing strategy with a goal of growing revenue.
The best pipeline marketers are data-centric and make decisions with impacting revenue in mind. Do you know any exceptional pipeline marketers who are changing the game? Nominate them here!
Nominations are open from July 1, 2017 to July 31, 2017. Our panel of judges will spend the following two weeks evaluating the nominations and will announce the winners on August 14.