What does it mean to be an impactful marketer in 2019?
Modern marketers know that it’s no longer all about the lead. We’re no longer relying on batch-and-blast emails to drive as many clicks to the website as possible without thinking about quality and the experience. “Hi [Insert Lead First Name]” is no more than table stakes when it comes to personalization.
We asked the C-suite for an honest perspective on what they wanted from marketing in 2019. We learned that there is a new mandate…and it is much bigger. There’s more responsibility and a much higher ceiling. Download to the ebook to find out what they said.
- From Beginning to End, Lead!
- Don’t Just Buy, Implement!
- One Plus One Must Equal Three!
- So Now What?