It’s time for B2B marketers to move beyond leads and start being accountable for pipeline and revenue.
In this webinar, we are joined by a panel of five marketing leaders to discuss how B2B marketers can maximize their revenue impact in 2018 and beyond. We discuss the Revenue Marketing framework, and share real stories and practical learnings.
Join us to learn:
- How to overcome common challenges in identifying the right target audience
- Best practices for making budget allocation decisions
- Tips on operationalizing resources and technology for coordinated execution
- How to turn marketing performance data into better plans
- And a lot more
When is it? On Demand